Ajith's much-awaited
film "Veeram" is all set to hit the screens on 10 January.
Directed by
"Siruthai" Siva, "Veeram" is an action-packed, mass
entertainer with all the commercial elements - action, comedy, romance and
punch dialogues. After working in urban subjects, Ajith has returned to do a
masala entertainer set in the backdrop of a village.
The actor, who was
sporting stylish suits in films such as "Billa" and
"Mankatha", will be seen in dhoti in "Veeram." He has also
retained his salt and pepper look, which became popular in
"Manakatha."
Expectations are high
for "Veeram" as the film carries a positive pre-release buzz. The
action entertainer is releasing just over two months after blockbuster flick
"Arrambam" hit the screens. The stylish action film, which released
on 31 October, turned out to be one of the biggest hits of 2013.
"Arrambam"
gave Ajith his best ever opening despite getting released on a non-holiday (31
October). The film raked in around 8.75 crore (nett) on the first day at the
Tamil Nadu box office and its collections from other areas including Kerala,
Karnataka and North stood at 1.55 crore. The film's total opening day figures
(India) amounted to approximately 10.30 crore.
"Arrambam"
faced strong competition from other Diwali releases including "Pandiya
Nadu" and "Krrish 3", but it still managed to sustain its
momentum at the box office. The Ajith starrer reportedly grossed around 80
crore in three weeks at the worldwide box office. The Telugu version of the
film titled "Aata Arrambam" also did average business.
The success of
"Arrambam" reiterated the fact that Ajith is the king of box office,
whose presence alone can bring in good revenues for the film.
Following the
stupendous success of "Arrambam", the focus has shifted to
"Veeram." The film's music, which was released last month, received
luke-warm response. However, the film's teasers and trailers have generated a
lot of hype about its content.
The Ajith starrer is
set for a massive release worldwide and it is likely to take a fantastic
opening on the first day of its release. But, it remains to be seen if the
action entertainer will be able to break "Arrambam" collections,
considering that the film will be facing strong competition from other Pongal
releases including "Jilla" (Tamil), "1 Nenokkadine"
(Telugu) and "Yevadu" (Telugu).
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